BT Sport - Black History Month
Idents, Brand Chants and Feature graphics

Working with BT Sport’s creative team, I worked on the concept and creation of idents, brand chants and feature graphics for the Black History Month programming. Wanting the celebrate the dual aspects of the athlete’s identies, we worked in colour schemes based on the flags of the countries they are linked to.

Client: BT Sport
ECD: Kevin Evans
Head of Creative: Andrew Maddox
Design and Animation: Liam Scarlino
Audio: Pete Kelly