BT Sport - LGBTQ+ History Month
Idents, Brand Chants and Feature graphics

I worked with BT Sport’s creative team and Pride Network on the concept and creation of idents, brand chants and feature graphics for LGBTQ+ History Month programming. Wanting to reflect the protest origins and ongoing mission of the movement both visually and in terms of any written content, we used vintage Pride badges as the source material to generate a set of stickers which became the visual motif for all content.

Client: BT Sport
ECD: Kevin Evans
Head of Creative: Andrew Maddox
Design and Animation: Liam Scarlino
Audio: Pete Kelly