LBC Reactives

Periodically, usually during politically tumultuous periods, LBC ask How Now to create reactive adverts, showing both caller and guest conversations.
Typically, these calls happen on air, are sent by LBC to the studio, and are delivered to advertising and social platforms within a matter of hours.
They’ve been hugely successful in boosting LBC’s listenership.
My roll has been to animate the text in these scenes.

Agency: How Now
Client: LBC
Graphics & Animation: Jason Loader (Lead) / Liam Scarlino (Text)










liamscarlino.net |  liam@liamscarlino.net