How Now have been producing reactive advertising for LBC for a number of years to great success.
For the US Election, host Nick Ferrari traveled to America, and How Now were asked to continue the reactive campaign.
To keep the campaign in line with the regular reactives, the camera movements and listening devices remained consistent.
The scenery was updated to composited paralaxing scenes of typical Americana, made up of various separate images.
Agency: How Now
Graphics & Animation: Liam Scarlino