The Usyk Story
A mini documentry telling the story of Oleksandr Usyk, as part of the coverage for his unification title fight with Tyson Fury.
Wanting to reference his roots in the design style, the reference points were Ukrainian folk art, particuarly wood cut prints, along with more modern Cyrillic type, and traditional Cossack patterning. We also introduced the national colours where possible.
A mini documentry telling the story of Oleksandr Usyk, as part of the coverage for his unification title fight with Tyson Fury.
Wanting to reference his roots in the design style, the reference points were Ukrainian folk art, particuarly wood cut prints, along with more modern Cyrillic type, and traditional Cossack patterning. We also introduced the national colours where possible.
Client: TNT Sports
Producer: Michael Carter
Editor: Sam McMulkin
Sound: Paul Lane
Design Direction and Animation: Liam Scarlino
Senior Producer: Joel Khan-Whelan
Exec. Producer: Kevin Evans
Producer: Michael Carter
Editor: Sam McMulkin
Sound: Paul Lane
Design Direction and Animation: Liam Scarlino
Senior Producer: Joel Khan-Whelan
Exec. Producer: Kevin Evans